Movago Ads
Reach people right when they're on the move.
Movago Ads is where your business pays to show creatives inside the Movago apps, across home, trips, events, the marketplace and more. You see your charge before you launch.
What a campaign charge looks like
Enter an amount from 0.01 to 10,000, in your campaign currency.
- Budget
- 500.00
- Platform fee (2.2%)
- 11.00
- One-time charge at launch
- 511.00
Excludes any tax shown on your own invoice. Your forecast in Ads Manager is an estimate, not a guaranteed result.
How Movago Ads works
Three building blocks.
Set up delivery once, pay for a campaign, then attach your creative.
- Ad set
- Campaign
- Ad
- 1
Ad set: your delivery template
Choose your placement, pay type and audience. It's reusable, and saving one doesn't charge your card.
- 2
Campaign: your paid flight
Pick an objective, an ad set, a budget and dates, review your forecast, then launch with a one-time card charge.
- 3
Ad: your creative
Attach an image or video, copy, a button and a landing URL to an active, paid campaign. Creating an ad isn't a charge.
Targeting
Choose where you appear, and who sees you.
Placements
Where your ads can appear in Movago, billed as pay per view or pay per click.
- App
- Home
- Sidebar
- Trips
- Trip detail
- Ride active
- Events
- Event detail
- Marketplace
- Service detail
- Bookings
- Wallet
- Profile
- Messages
- Explore
- Notifications
- Search
Audience
Target by age, gender, market and interests, with detailed interests inside each of these groups.
- Rider
- Driver
- Events
- Service provider
- Technician
Objectives
Tell your campaign what it should achieve.
- Brand awareness
- Reach
- Traffic
- Engagement
- Lead generation
- Conversions
- App promotion
- Sales
Measure what matters
See delivery estimates before you launch, and results after.
Your forecast estimates delivery before you pay. Once you're live, performance comes through your brand insights.
- See what could limit delivery: budget, inventory or audience.
- Check match quality and competition on your forecast.
- Use the conversion pixel to track the actions that matter to you.
Creative and measurement
Publish your ads, then see what they do.
Image or video
Use a static banner or photo, or a video of up to 30 seconds with a cover image.
Brand Kit
Keep your images and videos in one gallery, with folders, ready to use in your ads.
Copy and a clear button
Add a headline, description and landing URL, and choose from 12 button labels.
Conversion pixel
Configure, install and test tracking for purchases, signups, downloads, subscriptions, leads, engagement or custom events.
Forecasts and insights
See delivery estimates before launch, and performance from your brand insights afterwards.
Teams and companies
Create a company workspace for shared billing and pooled storage, and invite brands as a Member or Admin.
Button labels
- Learn more
- Shop now
- Get started
- Sign up
- Book now
- Order now
- Download
- Contact us
- View offer
- Get tickets
- Subscribe
- Try for free
Pricing
One charge at launch. No daily subscription.
Your charge is your campaign budget plus a 2.2% platform fee. The same fee applies when you refill a campaign's budget.
- Budgets can be set from 0.01 to 10,000, in your campaign currency.
- Your forecast shows the charge, as well as what could limit delivery, such as budget, inventory or audience.
- When a budget is used up, the campaign shows as Depleted, and you can refill it where the campaign offers it.
- Invoices, receipts and transactions are all kept in your account.
- Add a card with a billing address before launch. Card details are handled by Stripe.
- Campaigns move through statuses, including Pending review, Active, Paused, Completed and Rejected.
- Forecasts are estimates, not guaranteed results.
- Restricted categories include alcohol, gambling, dating, pharmaceuticals, adult content, weapons and tobacco. These ads may be rejected or limited.
Getting started
Set up your brand.
1. Create your account
Sign up, verify your email, or link an existing Movago account.
2. Set up your brand
Add your brand profile, social media and account manager. Create a company if you need shared billing and storage.
3. Get verified
Submit a government ID, your company logo and business details. Your application then goes through review.
FAQ
Good to know.
Where do my ads appear?
Inside the Movago rider experience, in the placements you choose. Movago Ads doesn't run on a separate public website.
When am I charged?
Once, when you launch a campaign. You're charged the budget plus the 2.2% platform fee. Saving an ad set or creating an ad doesn't charge your card.
Can I increase a campaign's budget?
Use Refill budget where the campaign offers it. The dialog shows the estimated 2.2% fee and the total charge.
Do I need a campaign before creating an ad?
Yes. An ad must be attached to an active, paid campaign, and a campaign needs an ad set. Set them up in that order.
How long can a video ad be?
Up to 30 seconds, and it needs a cover image from your Brand Kit.
Is my campaign guaranteed to get a certain number of views?
No. Forecasts are estimates, and factors such as inventory, audience and competition can limit delivery.
Why might I not see my own ad?
Your ad only appears in its chosen placements, and your own profile may be outside the audience you targeted.
Can I promote an event I'm hosting?
Yes. Organizers can attach an existing campaign to a published, upcoming event from the Movago Events app.
More ways to earn & grow
Put your brand where people are making plans.
Create your account, set up your brand and launch your first campaign in Ads Manager.